How To Write Killer Copy (For Reals)

Copywriting has long been the black sheep of the marketing world. It’s a crucial part of the marketing process, but it’s tricky, and therefore many overlook copywriting as something that will take care of itself. Big mistake. Numerous studies have shown that small tweaks to your copy result in huge returns. Still, most don’t want to pay …

How Socrates and Science Can Make You a Better Marketer

Here’s how you can take the teachings of a guy who’s been dead for centuries, combine that with some modern-day science, and walk away with a foundation for marketing mastery. Check it out: As a marketer and blogger, your visuals and your text are going to matter a lot. You have, on average, 8 seconds to persuade your audience …

How To Obtain A Free WordPress.com Site

https://www.youtube.com/watch?v=uDR4kAKadf4&t=1sVideo Transcript: Hi everyone, Hudson Hornick here. Just going to take a couple of minutes and give you guys a quick video tutorial and how to get started with WordPress.com. One thing I want to highlight right quick is that there is a big difference between WordPress.com and WordPress.org, and this tends to throw people …

How To Add Geo-Location To Your Photos For SEO

Geo-location tagging is one of the best ways to help your site be found locally. Local search is a nuanced subset of SEO, but it’s becoming increasingly important for businesses that want to rank well at the local level. Why Geo-tag? Geo-tagging may seem like one more hiccup on the road to search engine optimization, but in reality, it …

What’s The Difference Between WordPress.com And WordPress.org?

What’s the difference between WordPress.com and WordPress.org? I hear this a lot. Many beginning bloggers get hung up on this big-little difference. WordPress.com vs. WordPress.org Simply put, there’s WordPress the website (WordPress.com) and WordPress the Content Management System (WordPress.org). WordPress.com is a website; a commercial enterprise that is designed to look and feel just like WordPress …

How to A/B Test for SEO

A/B testing (or multivariate testing) is good practice to determine which aspects of your site need tweaking. But running multiple versions of a website can get you out of Google’s good graces (mainly because serving up different versions of the same page to different users has, in years past, been used for nefarious SEO purposes). …

How to Optimize for Local SEO (6 Quick Fixes)

Before we jump into the search engine optimization waters, there’s something that should be clear: there are two types of search engine optimization: There’s Organic Search and Local Search. Organic Search is all about how people find your site in the search engine rankings. Local Search is all about getting your business to rank better in the Google Places …