How A Strong Website Helps Your Business

The web is a company’s first presence to a lot of people. And, as the old marketing adage goes, it’s all in the presentation. Think about it. How would Apple look if it handed you their iPhone in a ziplock bag? What if the storefronts were all ramshackle and daub? Yes, image matters – it’s …

Six Reasons Your Website Needs Video

Micheal shooting Brooks & Dunn video Sorry about that, my Luddite friend. I too, am a reader, not a watcher, but times have changed. Today’s websites need video and here are the top six reasons why: #1. Search engines love video. For the last few years, Google has rewarded sites that include video, presumably because …

How To Write Killer Copy (For Reals)

Copywriting has long been the black sheep of the marketing world. It’s a crucial part of the marketing process, but it’s tricky, and therefore many overlook copywriting as something that will take care of itself. Big mistake. Numerous studies have shown that small tweaks to your copy result in huge returns. Still, most don’t want to pay …

Why Social Media is Important for Small Businesses

I hear this one often: you’ve got a small business, so why even bother with social media? As much as we might like to ignore it, social media has become a major player in today’s internet. As a business owner, it’s not something we can ignore, and with Facebook’s Two Billion+ reach, why would we? Lamenting …

How Socrates and Science Can Make You a Better Marketer

Here’s how you can take the teachings of a guy who’s been dead for centuries, combine that with some modern-day science, and walk away with a foundation for marketing mastery. Check it out: As a marketer and blogger, your visuals and your text are going to matter a lot. You have, on average, 8 seconds to persuade your audience …

What should you pay for SEO services?

For most businesses today, SEO (Search Engine Optimization) is the marketing investment that yields the highest return on investment (ROI). The benefits SEO provides far exceed the value of other marketing approaches – print or broadcast advertising, online ads, direct mailing, etc. Businesses no longer decide whether they need SEO services; rather, it’s how much they’re going …

How To Find Your Ideal Client And Rock Them

Let me present a situation to you: You’re blogging away, creating all this great content, and you’ve been at it for months yet nobody has seemed to turn into a regular follower. Your email #’s remain low, as does your traffic. What gives? If your content is good and your capture forms are in place, chances …

How to A/B Test for SEO

A/B testing (or multivariate testing) is good practice to determine which aspects of your site need tweaking. But running multiple versions of a website can get you out of Google’s good graces (mainly because serving up different versions of the same page to different users has, in years past, been used for nefarious SEO purposes). …

How to Optimize for Local SEO (6 Quick Fixes)

Before we jump into the search engine optimization waters, there’s something that should be clear: there are two types of search engine optimization: There’s Organic Search and Local Search. Organic Search is all about how people find your site in the search engine rankings. Local Search is all about getting your business to rank better in the Google Places …

How To Grow Your Readership

“At the ‘Tools of Change’ publishing conference in New York, Goodreads CEO Otis Chandler revealed a remarkably simple, effortless way for authors to sell more eBooks on Amazon… or in fact anywhere eBooks are sold online. In a survey of Goodreads’ 15 million-strong membership, he found that the main driver of eBook purchases was, unsurprisingly, ‘referral by a friend’.”–BESTSELLER …