Hi everyone, Hudson Hornick here. I just wanted to take a quick minute or two to show you how you can log in to your WordPress site. If you ever have forgotten or lost the link or forgotten how to get into the back end of the site, also known as the “dashboard.” So, two …
For most businesses today, SEO (Search Engine Optimization) is the marketing investment that yields the highest return on investment (ROI). The benefits SEO provides far exceed the value of other marketing approaches – print or broadcast advertising, online ads, direct mailing, etc. Businesses no longer decide whether they need SEO services; rather, it’s how much they’re going …
As a newbie blogger it can be hard to get some good images without spending a fortune. Stock photography adds up quickly and though you’d love to pay a photographer for his/her work, you can hardly justify the price – just for a blog, right? And we all know that blogging and content marketing is important, so …
Geo-location tagging is one of the best ways to help your site be found locally. Local search is a nuanced subset of SEO, but it’s becoming increasingly important for businesses that want to rank well at the local level. Why Geo-tag? Geo-tagging may seem like one more hiccup on the road to search engine optimization, but in reality, it …
Let me present a situation to you: You’re blogging away, creating all this great content, and you’ve been at it for months yet nobody has seemed to turn into a regular follower. Your email #’s remain low, as does your traffic. What gives? If your content is good and your capture forms are in place, chances …
Video Transcript: “Hi Everyone, Hudson Hornick here. Today I want to talk to you about something that every marketer or small business owner should know how to do, and that’s how to install a bit of code into your website. This is very useful knowledge because it gives you familiarity with accessing your hosting files, …
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How the Internet Works: Instead of the usual text, I decided to make a brief animated video of how the internet works. It doesn’t delve into SEO or anything too specific, but it’s a concise and hopefully easily-digestible overview for those that are interested! Check it out and let me know what you think! I know …
What’s the difference between WordPress.com and WordPress.org? I hear this a lot. Many beginning bloggers get hung up on this big-little difference. WordPress.com vs. WordPress.org Simply put, there’s WordPress the website (WordPress.com) and WordPress the Content Management System (WordPress.org). WordPress.com is a website; a commercial enterprise that is designed to look and feel just like WordPress …
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A/B testing (or multivariate testing) is good practice to determine which aspects of your site need tweaking. But running multiple versions of a website can get you out of Google’s good graces (mainly because serving up different versions of the same page to different users has, in years past, been used for nefarious SEO purposes). …
SEO, as a blanket term, can be roughly broken down into three categories: On-Site SEO (crawlability) – This is how easily navigable your site is to search engines (and to users). Performing On-Site SEO involves taking a look at your site’s architecture and content to assess if the appropriate methodology is in place. This involves things …