Why Social Media is Important for Small Businesses

I hear this one often: you’ve got a small business, so why even bother with social media? As much as we might like to ignore it, social media has become a major player in today’s internet. As a business owner, it’s not something we can ignore, and with Facebook’s Two Billion+ reach, why would we? Lamenting …

How Socrates and Science Can Make You a Better Marketer

Here’s how you can take the teachings of a guy who’s been dead for centuries, combine that with some modern-day science, and walk away with a foundation for marketing mastery. Check it out: As a marketer and blogger, your visuals and your text are going to matter a lot. You have, on average, 8 seconds to persuade your audience …

What should you pay for SEO services?

For most businesses today, SEO (Search Engine Optimization) is the marketing investment that yields the highest return on investment (ROI). The benefits SEO provides far exceed the value of other marketing approaches – print or broadcast advertising, online ads, direct mailing, etc. Businesses no longer decide whether they need SEO services; rather, it’s how much they’re going …

How To Add Geo-Location To Your Photos For SEO

Geo-location tagging is one of the best ways to help your site be found locally. Local search is a nuanced subset of SEO, but it’s becoming increasingly important for businesses that want to rank well at the local level. Why Geo-tag? Geo-tagging may seem like one more hiccup on the road to search engine optimization, but in reality, it …

How To Add Google Analytics To Your WordPress Website

Video Transcript: “Hi Everyone, Hudson Hornick here. Today I want to talk to you about something that every marketer or small business owner should know how to do, and that’s how to install a bit of code into your website. This is very useful knowledge because it gives you familiarity with accessing your hosting files, …

How to A/B Test for SEO

A/B testing (or multivariate testing) is good practice to determine which aspects of your site need tweaking. But running multiple versions of a website can get you out of Google’s good graces (mainly because serving up different versions of the same page to different users has, in years past, been used for nefarious SEO purposes). …

What Is SEO?

SEO, as a blanket term, can be roughly broken down into three categories: On-Site SEO (crawlability) – This is how easily navigable your site is to search engines (and to users). Performing On-Site SEO involves taking a look at your site’s architecture and content to assess if the appropriate methodology is in place. This involves things …

Why You Shouldn’t Use Fake Reviews For SEO

Fake reviews, while tempting, aren’t the answer to your lack of site interaction. Aside from being a dishonest way to let your potential customers know about your goods and services, it hurts your engagement and is considered bad SEO practices. It is tempting, however, because we know that Google (but more importantly people) take social indicators and …

How to Optimize for Local SEO (6 Quick Fixes)

Before we jump into the search engine optimization waters, there’s something that should be clear: there are two types of search engine optimization: There’s Organic Search and Local Search. Organic Search is all about how people find your site in the search engine rankings. Local Search is all about getting your business to rank better in the Google Places …