How To Grow Your Readership

“At the ‘Tools of Change’ publishing conference in New York, Goodreads CEO Otis Chandler revealed a remarkably simple, effortless way for authors to sell more eBooks on Amazon… or in fact anywhere eBooks are sold online. In a survey of Goodreads’ 15 million-strong membership, he found that the main driver of eBook purchases was, unsurprisingly, ‘referral by a friend’.”–BESTSELLER …

How To Harness Social Media to Boost Your Business

You constantly hear that social media is the way to build business, attract friends, fans, and followers, and “go viral” overnight. But as anyone who has waded into the web has quickly discovered, you can easily spend hours caught in this “web” with very little to show for your effort. If only it were as …

Why Write a Killer Blogpost

Sure, it seems easy enough – all your friends seem to have started one, so why shouldn’t you? But with the advent of the internet and weblogging, it seems that everyone has become an expert and so it’s hard to separate the good content from dross, the wheat from the chaff, so to speak. There …

What is A/B Testing?

Quite simply, SearchEngineWatch said it best here: Over the past decade, the power of A/B testing has become an open secret of high-stakes web development. It’s now the standard (but seldom advertised) means through which Silicon Valley improves its online products. Using A/B, new ideas can be essentially focus-group tested in real-time: Without being told, a fraction …

The Better Way To Blog

Blogging is tough! The hours are long, the information is difficult to come by, and your work isn’t panning out like you’ve hoped. Still, blogging is important. You probably already know that Google and other search engines rank longer, in-depth content higher than others. This study done by Neil Patel shows that the content length for a web …