How To Write Killer Copy (For Reals)

Copywriting has long been the black sheep of the marketing world. It’s a crucial part of the marketing process, but it’s tricky, and therefore many overlook copywriting as something that will take care of itself. Big mistake. Numerous studies have shown that small tweaks to your copy result in huge returns. Still, most don’t want to pay …

How Socrates and Science Can Make You a Better Marketer

Here’s how you can take the teachings of a guy who’s been dead for centuries, combine that with some modern-day science, and walk away with a foundation for marketing mastery. Check it out: As a marketer and blogger, your visuals and your text are going to matter a lot. You have, on average, 8 seconds to persuade your audience …

How To Find Your Ideal Client And Rock Them

Let me present a situation to you: You’re blogging away, creating all this great content, and you’ve been at it for months yet nobody has seemed to turn into a regular follower. Your email #’s remain low, as does your traffic. What gives? If your content is good and your capture forms are in place, chances …

How To Harness Social Media to Boost Your Business

You constantly hear that social media is the way to build business, attract friends, fans, and followers, and “go viral” overnight. But as anyone who has waded into the web has quickly discovered, you can easily spend hours caught in this “web” with very little to show for your effort. If only it were as …