How Socrates and Science Can Make You a Better Marketer

Here’s how you can take the teachings of a guy who’s been dead for centuries, combine that with some modern-day science, and walk away with a foundation for marketing mastery. Check it out: As a marketer and blogger, your visuals and your text are going to matter a lot. You have, on average, 8 seconds to persuade your audience …

How To Grow Your Readership

“At the ‘Tools of Change’ publishing conference in New York, Goodreads CEO Otis Chandler revealed a remarkably simple, effortless way for authors to sell more eBooks on Amazon… or in fact anywhere eBooks are sold online. In a survey of Goodreads’ 15 million-strong membership, he found that the main driver of eBook purchases was, unsurprisingly, ‘referral by a friend’.”–BESTSELLER …

How To Harness Social Media to Boost Your Business

You constantly hear that social media is the way to build business, attract friends, fans, and followers, and “go viral” overnight. But as anyone who has waded into the web has quickly discovered, you can easily spend hours caught in this “web” with very little to show for your effort. If only it were as …

Why Write a Killer Blogpost

Sure, it seems easy enough – all your friends seem to have started one, so why shouldn’t you? But with the advent of the internet and weblogging, it seems that everyone has become an expert and so it’s hard to separate the good content from dross, the wheat from the chaff, so to speak. There …

How to Generate Free Publicity (Part 2)

OK, so you’ve got a great story about your business you want your local media to cover. How do you get their attention? Just like in fishing, we call it The Hook. The Hook is an intriguing email subject line/press release headline that makes readers (and editors are readers) want to know more. Here are …

How to Generate Local Publicity (Part 1)

It’s the holy grail of all small businesses –  Free Publicity. But how do you get it? In this age of information overload, it can be hard for beginning businesses to be heard above the din of more experienced buzz-makers. The good news is that the more media outlets there are–newspapers, e-zines, magazines, social media …