How To Harness Social Media to Boost Your Business

You constantly hear that social media is the way to build business, attract friends, fans, and followers, and “go viral” overnight. But as anyone who has waded into the web has quickly discovered, you can easily spend hours caught in this “web” with very little to show for your effort. If only it were as …

How to Generate Local Publicity (Part 1)

It’s the holy grail of all small businesses –  Free Publicity. But how do you get it? In this age of information overload, it can be hard for beginning businesses to be heard above the din of more experienced buzz-makers. The good news is that the more media outlets there are–newspapers, e-zines, magazines, social media …