The web is a company’s first presence to a lot of people. And, as the old marketing adage goes, it’s all in the presentation.

Think about it. How would Apple look if it handed you their iPhone in a ziplock bag? What if the storefronts were all ramshackle and daub?

Yes, image matters – it’s the calling card of your business.

But how, specifically, does it help? Well, check out this amazing infographic from instantshift.com. It really says all there is to say: