Why Social Media is Important for Small Businesses

Admin — Sun, 13 Mar 2022 10:53:27 +0000

I hear this one often: you’ve got a small business, so why even bother with social media?

As much as we might like to ignore it, social media has become a major player in today’s internet. As a business owner, it’s not something we can ignore, and with Facebook’s Two Billion+ reach, why would we? Lamenting your lack of business shouldn’t be an excuse if you’ve got a decent product. How many times have you said to yourself “I know that people will want what I have to offer if I could only reach them.” Well, writing a killer blog and correctly utilizing SEO is essentially free advertising – as is maintaining a social presence.

Generating some quality content is a great way to let these people know what your business is about. Keep in mind, however, that it’s imperative that your social presence be a quality social presence, as this Neil Patel blog will tell you. It’s also important that you don’t hard sell your customers, at least not right off the bat – do this and you risk losing your fan base. What you want to do is engage them, build a rapport with them, and then link them to your services.

Start things off slowly, and give people some quality information. Think of this process as making the web the best possible experience and you’ll do just fine. A sort of “Give the people what they want” ethos for the long run.

-Hudson Hornick
Alchemy On Demand

How the Internet Works

Admin — Sat, 12 Mar 2022 06:51:37 +0000

How the Internet Works:

Instead of the usual text, I decided to make a brief animated video of how the internet works. It doesn’t delve into SEO or anything too specific, but it’s a concise and hopefully easily-digestible overview for those that are interested! Check it out and let me know what you think!

I know that there’s a lot more that goes into it, but drop me a line in the comments and tell me what you’d like explained and I’ll see if I can drum up another animated video for you.

Thanks for watching!

Video Transcript:

So, there you are, at your desk, in front of your computer, and you need a little help. You need to access what we call ‘the internet.’ Now the internet is essentially just a series of interconnected computers, but how you access those computers is what this short video is all about. Now, it’s also important to note that a website – your website, my website, any website, is just a list of files stored on a computer somewhere called ‘hosts.’ So, if you think about it, this makes sense because these big computers host, or ‘hold onto’ your files until an internet search requests them. Now, about that search. Let’s just say that you type a web address into your web browser. That address is sent as a request to other computers on the internet. You’re essentially asking to access specific files stored at the place that the name of the web address you entered indicates. First, the information is sent to your internet service provider, also known as your ISP. This is whoever provides you internet access: Cox, Verizon, and so forth. Then, that ISP puts the request out to other computers, then other computers to see if they know where those files are stored. If this takes too long, you’ll get a timeout error, meaning that no one could find those files. If, however, your query was successful, you’ll be brought to the internet address of your choice, thanks to the series of requests and answers handled by your ISP and host computers. This is a very brief overview of how the internet works, and I hope you enjoyed it!

-Hudson Hornick
Alchemy On Demand

Blog – PR, marketing, and media production | Alchemy On Demand

Why Social Media is Important for Small Businesses

How the Internet Works